What Are SEO? And Why Is It Important?

Search engine optimization, also known as SEO, is the process of enhancing the quantity and quality of site visitors to a particular web page or a site by search engines. SEO targets both free and paid traffic and aims at obtaining high rankings in search engine results pages (SERPs). It is important for a website to have a good ranking in search engine results pages because this implies that it has been indexed by search engines and is ready for grabs. It means that people searching on internet are aware of your presence and are ready to take some action whether it is purchasing your products or service or simply visiting your web pages. In fact, if you don’t have an optimized website you may never get any meaningful traffic to your web pages.


The entire objective of SEO is to ensure that your website is indexed by search engine and becomes easily visible to search engine users. Search engine results determine the ranking of a website according to its popularity and relevance to search queries. This means that SEO will directly affect your website’s ranking and could have a negative impact on your business. SEO is not a one time investment but a long term process and hence requires your time, effort and dedication. You should be ready to work hard towards achieving the desired SEO goal.

You should use strategic SEO techniques for obtaining high search engine results. SEO needs to be used along with relevant and targeted keywords so that you can effectively increase traffic to your site. Keywords need to be researched properly and should be able to reflect your business objectives in the best possible manner. These keywords should also be simple and easy to understand.

Another important aspect of SEO is content optimization which involves the usage of proper keywords, informative content, and optimized pictures and images on your web pages. These keywords should be included in your titles and links. Content optimization helps in creating a site map, a directory of web pages that contains links to your web pages. This helps in increasing your search engine rankings.

Once your web pages are ready, you have to submit them to the various SEO directories for promotion. There are a few things to keep in mind before submitting your site to these directories. SEO needs to be included in your URL as well as Meta tags otherwise the search engine results may still find your site unsearchable. Keep the total number of links you have for each page in the same category intact. These changes will be reflected in the search engine results.

Another important aspect is back linking. Back links are one way in which your keywords will help you attain a good ranking on the search engines. It helps in improving your link popularity and also helps in increasing the amount of traffic visiting your site. The links you create for your site should be from high quality sites. These links will help in improving your SERP and thereby improve your chances of gaining more customers.