Getting high rankings on the big search engines such as Yahoo and Google can take time and a lot of effort. Fortunately, there are some excellent resources to help you with SEO and you should definitely read through them. The best tip is to learn as much as possible about search engine optimization and then take that knowledge into your own website. If you already know the basics, by all means, stick with it. If you’re a newbie, however, these helpful tips will be extremely helpful.
Here are the most important SEO tips:
First, use the Google webmaster tools to check your position. By navigating to Google Webmaster Tools, you can see how many new links you have generated, which keywords are generating the most traffic (in visitors), and which ones are performing the best. From this, you can determine which keywords to focus on for SEO and which ones you should drop. (If you’re not familiar with the SEO tools, Google has them.)
Once you know which terms you want to concentrate on for your SEO, use the search engine to see how often people are searching those terms. Most search engine optimization experts advise that you optimize for just one to two keywords and keep your content and links to a minimum. People who come to your website through the search engine’s sponsored listings are looking for specific information. In order to draw them in, you need to push your SEO efforts in that direction.
Landing pages are the pages where people first find your website or blog. If these pages aren’t optimized well for search engines, then you won’t get many visitors. A good way to determine if your page is optimized for the search engine is to look at the ranking for that page in the Google Analytics Content Detail. The Content Detail provides a breakdown of where your traffic is coming from. It shows you how many of your clicks result in conversions, which is a better indicator than the overall number of impressions. If your landing page isn’t receiving enough clicks to result in conversion, then it’s likely that your SEO efforts aren’t working.
One of the most important parts of SEO is doing keyword research. By doing research on what keywords are being used to search for a particular product or service, you will be able to pinpoint which keywords are bringing you the best possible rankings for your site. Keyword research can be done using both free tools like Google’s Keyword Tool and paying tools like Overture and Marketoki. However, doing this work without the proper tools can cause you to waste a lot of time. Because of this, it is generally a good idea to invest in one or both of these tools in order to make your seo efforts better.
Another important factor to optimization is user experience. When a user comes to your site, what do they expect to see? Are they satisfied with the experience? If you think about it, most users would say yes, user experience is extremely important to their satisfaction when searching for information online. A great seo strategy should focus on user experience and ensure that your site is as easy to use as possible, and that users will have a positive experience when navigating your site.